11/24/2023 0 Comments Corona beer history![]() And as you know, many of our global brands, international brands are made locally as Budweiser in China, Stella Artois in Brazil, Bud Light in Mexico. “We take care that have the same manufacturing process, the same raw materials and continue with the same legacy of the brand. In addition, a Mexican brewmaster will supervise the process in every brewery which starts brewing Corona. “Each brewery which will produce Corona has to maintain the brand’s legacy following exactly the same brewing process used in Mexico for more than 90 years,” the company said. With Corona, AB InBev points out that the beer produced overseas will be exactly the same as the one brewed in Mexico. district court in Miami ruled at that time. ![]() a refund of up to USD 50 because the company “misleads consumers into believing that Beck's Beer is German, still imported from Germany, claiming that Beck's Beer 'originated in Germany' with 'German quality' while 'brewed under the German Purity Law of 1516,” the U.S. In 2015 AB Inbev agreed to pay every consumer of Beck’s beer in the U.S. Meanwhile the brand is being brewed at more than a dozen production sites worldwide including Russia, Vietnam and New Zealand. Similarly, Beck’s beer from Germany, another AB InBev brand which was once one of the best-selling imported beer brands in the United States lost its authenticity when AB InBev transferred U.S. “Corona beer had lost the Mexican flag after its sale to AB InBev, but now its ‘DNA’ will lose some Aztec features, “diagnosed The Mazatlán Post, a Mexican online newspaper. “Brewing Corona locally allows us to increase market availability, better serve our consumers and reduce our carbon footprint through more streamlined logistics,” he added.Ĭritics argue that the brand will lose its soul because its brand identity is focused around Mexican heritage. The brand continues to grow with strong double digits, with solid results from South Africa and Western Europe as well,”said Brito. ![]() “Corona, our most premium global brand, continued to offer very solid results with 21.1% revenue growth outside of Mexico (in the third quarter of 2019). The installed capacity in Mexico is no longer sufficient to meet the growing demand for Corona in the world, said AB InBev’s CEO Carlos Brito in a conference call with analysts. It’s the first time in history, that the famous lager will be produced outside its home country. Production in China already started in May and the other markets have followed in the meantime. AB InBev has confirmed that it has now started production of its iconic Mexcian brand Corona in other countries like China, Brazil, Colombia, Belgium and in the UK.
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